"Take control of your water with the shower of the future"

From an idea to revolutionize the way we shower, we’ve grown into an aspiring brand in the otherwise traditional showerhead market.

Read the full story behind Anew Shower here.

Welcome!

We’re Anew Shower, and we’re excited to introduce you to our world. Our mission is simple: to help people shower in cleaner, purer water. We offer high-quality shower heads designed to reduce limescale and impurities, giving you a shower experience like never before.

Thank you for joining us on this journey toward better water and better well-being.

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Our Mission: Beauty Begins with Water

At Anew Shower, we believe skincare and self-care begin with the water you use every day. Our mission is to improve water quality in homes across Europe — turning ordinary showers into beauty rituals.

Turning an idea into innovation

At Anew Shower, we started with a simple question: how can we make every shower cleaner and better for your skin and hair?

Even with high water standards, tap water can carry chlorine, heavy metals, PFAS, and other impurities that impact your skin, hair, and well-being.

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Challenging an Outdated Industry

“Our vision has been clear from the start: the traditional showerhead market needs innovation. It’s time for a new player to redefine what the future of showering looks like. We’re not afraid to challenge the status quo, and we’re here to push the boundaries in an industry that’s been standing still for too long.”

— Frederik & Mikkel, Founders

AS.01 - The Handheld

€79,00

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AS.01R - The Refill

€31,25

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