Europe’s hidden water problem
Across Europe, water is often hard or chemically treated.
These minerals and disinfectants can disrupt the skin barrier and weaken hair over time.
The statistics of how hard water affects skin & hair
1
%
Reduction in skin’s natural oils from hard water minerals
1
%
Reduced hair elasticity linked to chlorine exposure
1
%
Increased chlorine reactivity in warm shower water
The science behind how hard water impacts your skin and hair
Strips natural oils, causing
↓
DRY SKIN
RASHES
PSORIASIS
ECZEMA
ACNE
Strips hair hydration, causing
↓
HAIR LOSS
THINNING
FRIZZ
SPLIT ENDS
DRY SCALP
Damages colored hair, causing
↓
STAINING
FADING
DULLNESS
BREAKAGE
DRYNESS
Weakens your products, causing
↓
WASTE
IRRITATION
DRYNESS
BLOCKAGE
INEFFECTIVENESS
Strips natural oils, causing
↓
DRY SKIN
RASHES
PSORIASIS
ECZEMA
ACNE
Strips hair hydration, causing
↓
HAIR LOSS
THINNING
FRIZZ
SPLIT ENDS
DRY SCALP
Damages colored hair, causing
↓
STAINING
FADING
DULLNESS
BREAKAGE
DRYNESS
Weakens your products, causing
↓
WASTE
IRRITATION
DRYNESS
BLOCKAGE
INEFFECTIVENESS
Why shower water matters most
Unlike drinking water, shower water contacts your skin and hair daily.
Warm water opens pores and hair cuticles, allowing minerals and disinfectants to interact more deeply.
Meet the filter designed to battle hard water
Gentle enough for daily use.
Powerful enough to transform your water.
Vitamin C & Collagen
To neutralize chlorine and boost glow
Skin and hair-friendly filtration
That protects your natural barrier
Vitamin C & Collagen
To neutralize chlorine and boost glow
Skin and hair-friendly filtration
That protects your natural barrier
Clinically backed materials
Trusted by dermatologists and experts
Eco-friendly scandinavian design
With sustainable materials and features
Clinically backed materials
Trusted by dermatologists and experts
Eco-friendly scandinavian design
With sustainable materials and features
Your skin & hair after 30 days
SKIN
Day 0
Day 30
HAIR
Day 0
Day 30
SCALP
Day 0
Day 30
COLOUR
Day 0
Day 30
A small change, felt every day
Filtered shower water isn’t about instant miracles - it’s about reducing daily exposure to what stresses your skin and hair.
Over time, this small shift can support calmer skin, softer hair, and a more balanced routine.
FAQs about water & your health
What’s in your shower water and why does it matter?
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Many water supplies contain chlorine and trace heavy metals that are added or picked up as water travels through pipes.
While safe to drink within regulations, these substances can be harsh on your skin and hair when you’re exposed to them daily in the shower. Chlorine is known to strip away natural oils, which can lead to dryness, irritation, and a weakened skin barrier, while heavy metals may contribute to dull hair and sensitive skin over time.
That’s why filtering your shower water can make a noticeable difference - helping support healthier skin, softer hair, and a more balanced daily routine.
What is hard water?
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Hard water contains high levels of minerals like calcium and magnesium. It can strip your skin and hair of moisture, cause buildup on hair strands, and make products less effective.
How can shower water affect my hair?
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Unfiltered water can lead to frizz, breakage, dullness, and color fading. Chemicals like chlorine and heavy metals weaken hair health from the outside in.
Do I need this if my water is “safe”?
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“Safe” only means it meets basic drinking standards. It doesn’t account for skin sensitivity, hair damage, or buildup caused by chlorine, heavy metals, and irritants - which PURIA™ helps protect you against.
Will this help with sensitive skin or conditions like eczema?
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Yes! PURIA™’s advanced filtration removes chlorine, heavy metals, and irritants that often trigger dryness, itching, and flare-ups - making it ideal for sensitive skin and scalp conditions.
How often should I replace the filter?
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For best results, we recommend changing your PURIA™ filter every 3 months. Regular replacement ensures optimal water quality and keeps your skin and hair protected year-round.