See the difference: Tap water vs Filtered water
Skin
Hair
Irritation
Protect your skin barrier
Tap water can strip away natural oils, causing dryness and irritation. Filtered water keeps your skin balanced and hydrated.
Before
After
Restore natural shine
Minerals and heavy metals dull your hair. Filtering your water helps bring back softness, volume, and gloss.
Before
After
Calm sensitive skin
If you suffer from eczema, itchiness, or breakouts, filtering out irritants like chlorine can make a big difference.
Before
After
Hard water. Hidden damage
HAIR
Frizz, breakage & dullness
Before
After
SKIN
Dryness, itchiness, premature aging
Before
After
SCALP
Flaking, buildup & irritation
Before
After
The science behind how hard water impacts your skin and hair
SILENTLY STRIPS NATURAL OILS, CAUSING...
DRY SKIN
RASHES
PSORIASIS
ECZEMA
ACNE
STRIPS HAIR HYDRATION, CAUSING...
HAIR LOSS
THINNING
FRIZZ
SPLIT ENDS
DRY SCALP
DAMAGES COLORED HAIR, CAUSING...
STAINING
FADING
DULLNESS
BREAKAGE
DRYNESS
WEAKENS YOUR PRODUCTS, CAUSING...
WASTE
IRRITATION
DRYNESS
BLOCKAGE
INEFFECTIVENESS
SILENTLY STRIPS NATURAL OILS, CAUSING...
DRY SKIN
RASHES
PSORIASIS
ECZEMA
ACNE
STRIPS HAIR HYDRATION, CAUSING...
HAIR LOSS
THINNING
FRIZZ
SPLIT ENDS
DRY SCALP
DAMAGES COLORED HAIR, CAUSING...
STAINING
FADING
DULLNESS
BREAKAGE
DRYNESS
WEAKENS YOUR PRODUCTS, CAUSING...
WASTE
IRRITATION
DRYNESS
BLOCKAGE
INEFFECTIVENESS
From Netherlands to Germany, from France to Denmark - most European countries have hard or chemically treated water that can strip your skin and hair of their natural vitality.
The darker the area, the harder or more contaminated the water.
Discover why protecting yourself at home is more important than ever.
Meet the filter designed to battle hard water
Gentle enough for daily use.
Powerful enough to transform your water.
Vitamin C & Collagen infusion
To neutralize chlorine and boost glow
Skin and hair-friendly filtration
That protects your natural barrier
Vitamin C & Collagen infusion
To neutralize chlorine and boost glow
Skin and hair-friendly filtration
That protects your natural barrier
Clinically backed materials
Trusted by dermatologists and experts
Eco-friendly scandinavian design
With sustainable materials and features
Clinically backed materials
Trusted by dermatologists and experts
Eco-friendly scandinavian design
With sustainable materials and features
PFAS are “forever chemicals” found in many water supplies. They can accumulate in your body over time, harming your skin’s barrier, causing dryness, irritation, and potential health risks.
Hard water contains high levels of minerals like calcium and magnesium. It can strip your skin and hair of moisture, cause buildup on hair strands, and make products less effective.
Unfiltered water can lead to frizz, breakage, dullness, and color fading. Chemicals like chlorine and heavy metals weaken hair health from the outside in.
“Safe” only means it meets basic drinking standards. It doesn’t account for skin sensitivity, hair damage, or buildup caused by chlorine, heavy metals, and PFAS - which AS.01 helps protect you against.
Yes! AS.01’s advanced filtration removes chlorine, heavy metals, and irritants that often trigger dryness, itching, and flare-ups - making it ideal for sensitive skin and scalp conditions.
For best results, we recommend changing your AS.01 filter every 3 months. Regular replacement ensures optimal water quality and keeps your skin and hair protected year-round.
"I used to step out of the shower with red, irritated skin, but not anymore!
This showerhead removes all the nasty stuff in my water, and my skin feels so much smoother"
- Karoline
